About

Hi, my name is Srdjan Popovic, but you can call me Serge.

I’m the creator of The Effective CMO, a blog and resource center for eCommerce founders and operators looking to scale their business profitably.

I’m a former engineer turned full-stack marketing leader with a passion for eCommerce. Over the past seven years, I’ve been serving as the Chief Marketing Officer at Crossrope, a fitness brand on a mission to inspire millions of people to discover a new way to get fit. In those seven years we’ve grown from a small startup to one of Inc 5000’s fastest-growing companies.

I’ve had a unique journey. From a young automotive engineer to running a multi-million dollar engineering design department to helping shape and grow an eComm shop, I’ve learned a lot about building & leading teams, designing & testing marketing strategies, and creating systems & processes that drive profitable growth. I’ve seen what it takes to build and lead a fast-growing organization.

I created The Effective CMO to share what I’ve learned and what I’m continuing to observe in the world of eCommerce.

My goal – through my writing and coaching – is to share helpful tools, systems, and strategies to help eComm founders operate their businesses more effectively. From innovative marketing strategies to workflow optimization, I want to help founders better understand their business and the levers they have at their disposal to drive profitable growth without getting burned out along the way.

If you’re an eComm founder or leader, I hope these strategies and ideas challenge you and inspire you to build an amazing, profitable business and have fun doing it.

Thanks for reading. Don’t hesitate to connect.

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