Atoms: The Marketing Strategy of a One-of-a-Kind Shoe Brand
I randomly stumbled across Atoms during a creative strategy call. We were on a Zoom …
Mejuri: The Marketing Strategy of a Jewelry Brand Striking Gold
My favorite Mejuri story was about how they secured their series B funding. In 2019, …
Harry’s: The Marketing Strategy of a Mammoth in Men’s Grooming
I’m not much of a beard guy (only because I can’t grow one), but I …
Buffy: The Marketing Strategy Powering a Bedding Startup
“About 30 million comforters are sold each year, and that’s just in the United States.” …
The Sill: The Marketing Strategy Behind a Growing Plant Startup
According to a Trends Report I read back in June of 2019, Americans spend $48B …