Interview with Eden Bidani, Copywriter & Marketing Strategist

Copywriting is really f’n hard.

Sometimes it takes ~~hours~~ days just to get a single line of copy right. It’s not work you can do casually, at least not well. It requires a unique set of skills and long periods of deep focus to craft the right words, the right message.

That’s why I was excited to interview Eden Bidani 🙏. Eden is a highly sought after copywriter specializing in crafting high-converting ads, landing pages, and websites. You can see some of her amazing work at Green Light Copy.

I was interested to learn how a world-class copywriter like herself structures her days and weeks to maximize the quality of her output.

In this interview, you’ll learn:

How she recharges with a weekly disconnect ⛔
Why lo-fi brainwave music helps her with deep focus 🧠
The importance of having a small group to connect with 🤼
Why ‘balance’ is actually a verb ⚖

Here’s my (short) interview with Eden:

What does your work routine look like? Describe your typical day.

We have a blessedly large family, so the mornings are a bit hectic! But usually everyone’s in daycare or school by 8:30 which gives me a little time to relax before digging into deep work.

“Most client work is done in that first quiet block, 9:00-13:00 and I guard it like a hawk for that reason!”

From 14:00 onwards the house starts filling up again, so 14:00-16:00 is for calls, networking, and biz dev tasks. I work with a lot of overseas clients in the US and Canada so I often need to hop on calls in the evening or reply to some emails, but I see that as part of the fun of working remotely!

What’s your secret to an effective remote work setup?

Having a quiet space with a permanent desk (and having a standing desk). There’s a lot of social media posts where people work from their sofa! The park! The beach! Anywhere but home!

“I personally can’t get my best work done when the environment around me is distracting. Consistency really helps.”

What helps you stay focused?

Secretly? I keep a couple of fidget spinners at my desk. So when I have an important meeting or an interview, I’ll hold one in my hand (out of sight of the camera). It helps me stay on the ball and in focus.

To stay on task during deep work blocks, I’ll also use a Pomodoro timer and listen to lo-fi music, like Brain.FM or similar.

What do you do when you’re feeling overwhelmed?

I try to get outside for a walk and some sunshine.

“There’s a lot to be said for physically removing yourself from an environment you feel stuck in. The physical shift delivers a mental shift, too, and it recharges you quickly.”

What is your strategy for prioritizing your work?

I figured out a long time ago that I work best in blocks. Flitting between emails to social media to client work and back again was a huge drain on my productivity. So I sort each day’s tasks into one of the “blocks” (which are primarily client work and biz dev) and then tackle them one by one. This is also reasonably flexible, and it means I can move tasks between different days depending on how things progress or if a deadline is coming up quickly.

How do you strike the right balance between (remote) work and life?

As one of my closest friends quoted to me recently (wish I knew the original source!) “Balance is a verb.” It’s something you have to work on all the time and there’s always some give and take, some push and pull.

That’s why I’ve also split up my work day as I do. This gives me time to focus on my work while the office is quiet, and lets me be available for my family in the afternoons and evening.

I also keep the Sabbath (Shabbat), so one day a week I’m entirely disconnected from all technology and get to focus just on my family and myself. It’s a very welcome break from the stresses of everyday life. No pings. No chats. No emails. Just peace and quiet and quality time with my family. And this recharges me for the entire week.

What book or podcast has helped you the most?

None that I can think of off the top of my head. I rarely listen to podcasts and haven’t read much.

Share one favorite productivity tool or tip.

Both the Pomodoro timer and the lo-fi brainwave music. They help me eliminate distractions so I can concentrate on the tasks in front of me (and enjoy it, too!)

Any parting advice for (remote) copywriters?

Yes – I strongly recommend you have a small group or community of other copywriters you connect with on a regular basis through messaging, video chats, or even face-to-face. Great for getting validation on things you’re working on, and getting support while you work through tough business problems.

Thank you Eden!

You can find Eden Bidani on LinkedIn.

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