Fractional CMO Services for Profit-Driven eCommerce Brands

I help profit-first eCommerce entrepreneurs drive growth with proven systems and unique marketing strategies.

How I help eCommerce brands

Foundation First

The right foundation needs to be in place before growth can happen. I'll help you understand your unit economics, marketing channel mix, branding, and tool stack to ensure you're ready for profitable growth.

Profitable Growth Plan

Growth is easy. Profitable growth is hard. I'll help you identify your strategic growth levers and put a unique growth plan together that's built with profit in mind.

Implement Systems

To scale, you need the right systems. I'll show you how to implement everything from EOS to OKRs to track your important metrics and help you and your team stay on top of your business.

Workflow Optimization

A plan is only good if you can execute it effectively. I'll show you how to keep your team organized and focused on the right things, how to structure your week, and how to use simple tools to get more done.

Hi, I'm Serge

I'm the Chief Marketing Officer at Crossrope, a fitness brand I've helped grow from early-stage startup to #391 on the INC 5000 fastest-growing companies list.

I'm an engineer turned full-stack marketing leader who loves building tools, systems, and marketing strategies for eComm founders who want to grow their biz profitably.

I'm also a new dad who loves a competitive basketball run, challenging book, and good home-made pizza 🍕

Brands I've Helped

UnHide
Allegiance Flag Supply Logo
Allegiance Flag Supply Logo
Thigh Society Logo
Thigh Society Logo
Water H Logo
Water H Logo
Water H Logo
Water H Logo

They said it

“I look at our business like this ‘Pre Serge and Post Serge’ - Serge has been the single, most valuable addition to our company. Serge is methodical, incredibly detailed and has a mastery across all aspects of running a DTC company. He came in and wrapped a much needed rigorous process around our marketing functions, helped connect what we're doing on the marketing side across all aspects of our business and guided us to profitability with clear, actionable and executable steps. Before you hire a marketing exec, speak with Serge first."

Leo LivshetzLeo LivshetzFounder @ Unhide

Working with Serge on an audit of our marketing operations helped us to better understand the key areas we need to put more focus on across the board. His willingness to roll up his sleeves and get into the nitty gritty of our business made his recommendations more trusted, and his approach was honest and non-judgemental. He also offered up good app suggestions, templates and productivity tools for some quick wins.

Marnie ConskyMarnie ConskyCEO @ Thigh Society

"Working with Serge has had a dramatic impact on our business. Prior to us working together we didn't have a grasp on our marketing KPIs, we were essentially winging it. Serge helped us implement an entire marketing framework that has had an impact across the entire organization. It's allowed us to run more effective marketing initiatives and has allowed us to understand how to scale our paid and organic marketing. We've seen an increase in our revenue and more importantly our profitability as a result of our work together."

Yanal DhailiehYanal DhailiehFounder @ Peace Collective

"Serge is a stellar communicator. As a creative, what you are looking for in a C-level project collaborator is clear expectations and someone who will always work together through the creative process. Serge gets the big picture of what drives revenue and what builds a brand; he knows what aspects of the marketing mechanics should be an efficient, optimized workflow and what creative opportunities should focus on more creative storytelling. It’s rare to find a CMO that really gets the balance between performance marketing and brand building; Serge is that CMO."

Thomas RobertsThomas RobertsFounder & Creative Director @ Destin Whales

Scaling a growing online business fast comes with challenges that most bootstrapped entrepreneurs aren’t expecting. I learned the hard way that trying to figure it out alone leads to mistakes that could have been avoided if I had someone like Serge by my side much earlier! Serge is one of the smartest business minds I know, always displaying the perfect balance between strategy and creativity. In every meeting, he brings ideas to help take our current projects to the next level fast, keeping in line with our short and long-term business goals. In the short time we’ve worked with Serge, our team’s efficiency and my leadership skills as a founder have improved drastically. Over the next 6 months, I do not doubt that Serge will be the reason we’ve, at minimum, doubled our business.

Sam PardhanSam PardhanCEO @ MCAT Mastery

I've known Srdjan for over a year now and initially, he started out as a customer but over time became a friend. We chat about marketing quite a bit and every time we talk I get to learn more and more about how well-versed he is when it comes to not only marketing but how it applies to business. Many people can talk about the high levels of marketing but few can dig into the details and create actionable strategies to move a business forward. Srdjan is a great CMO and his skill in marketing are an asset to any company he works with.

Behdad JamshidiBehdad JamshidiFounder @ CJAM Marketing

My Guides & Articles

Let's Connect

If you're looking for help with your marketing strategy or workflow optimization, let's connect. I’d love to learn more about you and the challenges you're facing in your business.